IBASHO x social media growth
The mission?
IBASHO wanted to grow its online presence with a streamlined, clear, and transparent approach to social media, specifically on Instagram.
Their goals included:
• Growing their Instagram page and follower count
• Establishing a consistent posting schedule
• Increasing visits to their website
Let’s dive into our 3 step process!
1. Started off with a detailed workshop to align on IBASHO's goals and essence. Analysed their digital presence including website, social media, and emails.
2. Gathered data led to an Instagram-focused organic content strategy, emphasising organic over paid content, with adaptations for Facebook and LinkedIn, detailed in a six-month content plan.
3. Implemented a transparent workflow with Loomly, allowing IBASHO to review/approve content, ensuring alignment with their vision. Regular content updates and strategic reviews based on metrics and feedback refined our approach along the way.
Impact
We actively engage with the gallery’s exhibition planning.
We captured photos and footage of their exhibitions, mindful of the best content format for their social media strategy.
Whenever possible, we attended art fairs IBASHO participated in during 2023, ensuring their social media stayed current and relevant. This helped grow IBASHO’s online community while the people behind IBASHO focused on building their offline community.
More IBASHO results in numbers
Within a year of organically growing their social media presence
- +126K accounts reached
- +17k interactions in the form of likes, shares, saves, comments and direct messages
- +2000 new followers across all social media platforms
- An average engagement rate of 13,5%
- +1000 website visits coming from social media platforms
But the most important result?
- a 7,6% increase in art work enquiries.
Kind words
Interested to know how your gallery can use social media as an advantage? Book a free strategy call.
